Before
AfterShaun Alisa
The coach's own transformation
+35KG
60KG → 95KG
“I was the skinny guy first. Everything inside PROJECT 10 is what I used to build the next 35kg of my own physique.”
Watch First
Before you try another bulk, watch this.
If you've always struggled to gain weight, this video will show you why your current approach may not be working and how PROJECT 10 approaches gaining size differently.
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Ready to finally start gaining size?
Join Project 10Ready to finally start gaining size?
Applications take under two minutes. If PROJECT 10 is the right fit, we'll reply on Instagram.
Join Project 10Meet your coach
Shaun's transformation
BeforeAfterProject 10's results
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The Problem
You've been the skinny guy for long enough.
You've tried eating more.
You've trained harder.
You've told yourself you have a fast metabolism.
You've had weeks where you finally gained some weight, only to lose it again.
And somehow the scale keeps ending up in the same place.
“I eat heaps but never gain.”
“I get full too quickly.”
“I train but still look skinny.”
“I don't know how much I should actually be eating.”
“I've tried bulking before and nothing sticks.”
Project 10 was built specifically to solve this problem.
What is Project 10?
The mission: +10kg
PROJECT 10 is Shaun Alisa's online coaching system built specifically for skinny guys who struggle to gain weight and size.
Instead of guessing what to eat, randomly changing workouts and hoping the scale moves, you follow a structured system built around your starting point, lifestyle and progress.
01
Nutrition
Know how much you need to eat and make hitting those calories easier.
02
Training
Follow a structured program designed around building muscle and progressively getting stronger.
03
Accountability
Know exactly what needs to happen each week and have someone keeping you on track.
04
Adjustments
Your calories, training and strategy evolve based on your actual progress.
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Join Project 10What you get
Inside Project 10
1-on-1 coaching with Shaun
PROJECT 10 is a premium one-on-one coaching offer — direct access, not a generic template.
Your calorie target
A clear daily target built around your bodyweight, lifestyle and how much you can realistically eat.
A structured training program
Built around progressive overload and the lifts that actually add size.
Weekly check-ins
Your bodyweight, training and nutrition reviewed every week so nothing drifts.
Ongoing adjustments
Calories and programming updated based on what the scale and your lifts are doing.
Direct message support
Questions answered between check-ins so you're never guessing mid-week.
The Project 10 Method
Gaining size doesn't need to be complicated.
Add calories. Don't just add more food.
A lot of skinny guys think gaining weight means forcing themselves through enormous meals all day.
That can make gaining weight uncomfortable and difficult to sustain.
One of the key principles inside PROJECT 10 is increasing the calorie density of the meals you're already eating instead of simply forcing down significantly more food.
Chocolate milk with meals
Extra olive oil
Cheese added to meals
Peanut butter in shakes
Full-fat dairy
Calorie-dense sauces
Small additions. Hundreds of extra calories. Far easier to sustain.
Eat enough.
Train progressively.
Track your bodyweight.
Adjust based on data.
Repeat.
How it works
Your Project 10 roadmap
01
Assess
We establish your current position, training experience, lifestyle and nutrition.
02
Build
Your training and nutrition strategy is created around your starting point and goals.
03
Execute
You train, eat, track and follow the plan consistently.
04
Adjust
Your progress is reviewed and your calories, training or strategy are adjusted where required.
No guessing. No random bulk. Just a clear process.
Start Project 10Social proof
Built inside Project 10
Client DM screenshot
Weight update
Check-in screenshot
Progress photo
Written testimonial
Training achievement
Hear it from the guys who've done it.
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Client name
Outcome + total weight gained
Video testimonial placeholder
Client name
Outcome + total weight gained
Video testimonial placeholder
Client name
Outcome + total weight gained
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Client name
Outcome + total weight gained
Project 10 is for you if...
- You've always been known as the skinny guy
- You struggle to move the scale
- You train but still don't look like you train
- Eating enough feels harder than working out
- You're tired of guessing with nutrition
- You've tried bulking before but couldn't sustain it
- You want a noticeably bigger physique
- You're ready to follow a structured plan
Project 10 is not for you if...
- You're looking for a shortcut
- You don't want to train consistently
- You refuse to track progress
- You expect results without changing your habits
- You're unwilling to follow a structured plan
Meet your coach
Shaun Alisa
Skinny Guy Coach | Founder of Project 10
PROJECT 10 exists to make gaining size simpler for guys who have always struggled to put on weight.
Instead of leaving you to guess your calories, training and progress on your own, Shaun gives you the structure, strategy and accountability needed to consistently move forward.
The goal isn't simply making the number on the scale go up. It's helping you build a bigger, stronger physique that you're genuinely confident in.
FAQ
Questions
Your next 10kg won't build itself.
If you're sick of being the guy who “can't gain weight,” stop guessing and start following a system.
Join Project 10
Apply below and we'll get back to you via Instagram.